The most common feedback we hear about our products at PerPurr is “they smell so good!” We hear that a lot. We receive emails. Our customers tell us. Our partners say it. The delivery man who picks up our packages every day comments on it…
We get the message: it’s your favorite part about Per Purr, the first thing that jumps out at you, and we are super proud of this! Want to know why smell memory is so strong?
Our sense of smell plays an active role in our lives. It alerts us of danger, it evokes memories and emotions. It seduces us… In fact, we can distinguish among a billion different aromatic notes. Wow!
You could say that an aroma is worth a thousand words. Aromas precede us, define us, and change us: fragrances are part of who we are, they tell our personal history. They are an emotional connection, memories associated with a specific moment, and can set off an emotional blast from the past.
The only undeniable fact is that as humans, we like to relieve the nice moments in life.
Unfortunately, life is not just full of good memories. A smell associated with a bad experience is usually immediately rejected – that’s how strong our brain’s reaction is.
Whenever we create a product, we try to make it evoke a sensation.
Like being in a dense, dewy forest.
A sunny Saturday morning.
The smell of citrus after the rain.
Moments that evoke happiness, this is what our ‘5 minute reset shower’, philosophy is based on. All you need is 5 minutes under the water with aromas that have the power to energize you, to reset your mood or unload a day’s stress. Are you in?