On the day I turned 34 years and 30 days old, I was reading the book “Red Lipstick” by Rachel Felder. I was on page 30 when on the back I came across a photo of none other than Madonna in ‘83, wearing a red-orange lipstick and showing us what she was born to do.
It was my second reading of the book. The first reading, a few nights before, got to me: I felt an uncontrollable urge to go to the bathroom to try on the sample of Shiseido’s red lipstick “Rouge Rouge RD501 Ruby Copper” which was given to me many months before. As my restlessness only increased, at a quarter to ten at night, I got out of bed to apply red lipstick for the FIRST TIME IN MY LIFE!
I know, at 34? Yes. The truth was, I had never tried it before. It was a shock because, in my head, that sensual ease in applying lipstick was a gift inherited by all of us who possess XX chromosomes in our genetic makeup. It came naturally! At least that’s what I thought, but I’m telling you THAT WAS NOT THE CASE.
At 34 years and 30 days old, I discovered that I DIDN’T KNOW HOW TO APPLY LIPSTICK! The only lipstick I own is from the brand, Chanel, “Etérnel 118 Velvet Extreme”, or rather, “nude”.
Why? Because “This shade is trendy,” “It’s a classic,” “Beige suits you more,” “It’s ageless,” or “Women with red lipstick are too flashy.”
But if I’m honest, it was because I was embarrassed. Embarrassed of standing out, of people looking at me, noticing me, seeing me … Me, the way I am.
The truth is, I think that most girls and women have had or are going to have this sad realization at some point, although we are perplexed and do not understand why.
Sexist and machista ideologies try to convince us that women who wear red lipstick are too flashy. I don’t see it like this; I see it as a threat to the patriarchy.
In reality, a woman with red lips is a woman with the self-esteem that we should all possess in our core. We admire these women, their elusiveness, their magnetism that, for a few seconds, stops us in our tracks. We admire them, we adore them, we would like to have their courage to commit this “bold” act.
So the plot of the book (spoiler alert), speaks of the importance of makeup (or self-care) in a person’s life, as a routine of self-love.
During World War II, red lipstick was a great success. Winston Churchill promoted this accessory among women as a way of boosting morale (for those both on and off the battlefield), creating a sense of power and enabling everyone to continue the fight.
A woman who wears red lipstick walks a different walk, has a distinct look; she has unimaginable strength to conquer the world and intimidate others, especially those who do not dare to face her.
I know that this post is very different from the Per Purr style in general, where we talk about beauty, wellness and other tips. It is a fun and entertaining thought for all of you who follow us. I am sure that you – yes you – who read my articles, have already experienced or will experience this moment in your life.
In this Covid-19 era, I wanted to share something light, fun and anecdotal about my life, so you can see that Per Purr is more than just products that smell good and nourish your skin. I wanted you to know that we are a team of PEOPLE going through exactly the same as all of you.
Any tips? I’m sure that tomorrow some of you will go to the office or the market wearing red lipstick, ready to conquer the world!